Event Identity & Collateral: 90th Anniversary Family Day 

Role: Art Director / Designer 

The Challenge

Design a highly functional, secure credential system for a massive, 90th-anniversary company-wide festival. The passes needed to instantly identify access levels for thousands of attendees (staff, vendors, families) while double-acting as a premium keepsake celebrating nearly a century of corporate heritage. 

The Strategy

• Systematized Utility: Engineered a strict, color-coded border system across the lanyard passes to allow security and event staff to seamlessly identify access tiers at a glance.

• Encapsulating History: Designed a custom "90" anniversary mark, utilizing the numeral as a graphic window container to house a dynamic, chopped collage of archival black-and-white historical photographs and the corporate logo.

• Textured Depth: Balanced the vibrant operational color-coding with a subtle, screened-back architectural graphic of the corporate headquarters in the background, anchoring the credential in the company's physical identity.